Ralph Hanson October 1, 2008 Comment Now! Over-the-top customization is the hallmark of the SEMA (Specialty Equipment Market Association) show, held in Las Vegas every year. In just about a month's ...

As automotive enthusiasts, we all want our cars to look and perform their best, and our choice of tires has a lot to do with each of these categories. It's hard to imagine a mid-'50s Chrysler without ...

AKRON, Ohio (May 20, 2016) — Goodyear, the official tire of NASCAR, will customize its Eagle race tires this month for all NASCAR races at the Charlotte Motor Speedway to support U.S. Armed Forces.

The custom Michelin Pilot Sport S 5 tires measure 275/35 at the front and 335/30 at the rear. Pirelli and Goodyear also offer custom track-focused tire compounds for the 911 GT3 RS. Porsche claims the ...

Today's wheels and tires from the vehicle factories are designed to do the right job. They also include that government safety standard feature that becomes very boring or out of style. For most of us ...

Viknesh Vijayenthiran October 24, 2011 Comment Now! Japanese tire giant Toyo Tires is bringing four customized vehicles to the 2011 Specialty Equipment Market Association (SEMA) Show taking place in ...

During a virtual event held earlier today, EV automaker Lightyear and Bridgestone have announced a partnership focused on sustainability that has resulted in a tire engineered specifically for the ...

Just as the fashion industry is dependent on people wanting to wear the latest clothing designs, the aftermarket wheel industry exists because vehicle owners want to add a flashy look to their rides. ...