Every day, marketers have to eat a big bowl of alphabet soup. The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks. With ...

The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data ...

Customers are at the centre of any business, yet very few firms truly understand who their customers are. It is known that one of the biggest challenges in this industry is the ability to identify the ...

MW: Pulling all your consumer data together sounds simple, but can it be a lengthy process? DP: Two years ago, we started on a five-year change programme to create a single customer view (SCV), ...

Find an analytics tool that helps you pull in data from a wide range of sources, refine it and drill down to extract meaningful insights At a recent roundtable hosted by technology provider Trillium ...

Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it. There’s a lot of buzz about the value of a 360-degree customer view, ...

Recently, financial services and telecommunication providers have experienced significant challenges. They encountered digitally savvy competitors, increased expectations for online customer service ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Utilities want their customers to be happy in the knowledge that power is going to be there for them when they need it, and that they’ll be kept up-to-date when interruptions occur. It’s a simple fact ...