OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying ...
Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics following a soured partnership with ...
Add Yahoo as a preferred source to see more of our stories on Google. The deal is expected to close during the fourth quarter. Roku executives will detail their plans for integrating Dataxu’s ...
BOSTON, MA--(Marketwired - Dec 21, 2016) - DataXu, a leading provider of programmatic marketing software, today announced the results of its recent findings related to Methbot, thought to be the most ...
BOSTON, MA--(Marketwired - May 6, 2013) - DataXu today introduced a new quarterly industry report, the Consumer Index. The Consumer Index uses data science to analyze online shopping data to derive ...
Streaming media firm Roku has agreed to acquire Boston-based dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. By Georg Szalai ...
Programmatic marketing software provider DataXu on Monday released the findings of a report that shows the auto, CPG and telecom sectors were most impacted by ad fraud in 2015. The report also found ...
DataXu will release the next generation of its digital marketing platform, DX3, to support advertisers through audience, inventory, campaign management, and analytics. The platform, which will launch ...
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