Digital Consumer Behavior Essentials is part of Vibrant Publishers’ Self-Learning Management series. The Advance Review Copy of this book is now available for interested readers on NetGalley! About ...
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How digital advertising is changing automotive consumer behavior
Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...
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