In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

While marketers have become laser-focused on the data-driven advertising campaigns enabled by digital channels that offer precise audience targeting, immediate metrics and omnipresence at very large ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.