In what some in the advertising industry are saying is an unusual bit of redemption in the unforgiving world of advertising, the Kmart division of Sears Holdings Corp. awarded its advertising business ...

Patrick J. Moorhead, one of the most vocal proponents of smart mobile marketing, this week begins work as the new mobile chief for Draftfcb, an ad agency with clients such as Kraft Foods, Boeing, ...

(Crain's) — In a big blow, Chicago ad agency DraftFCB has lost its $65-million-revenue global account with S. C. Johnson & Son Inc., which is splitting the work between rivals Ogilvy & Mather and ...

Draftfcb Healthcare also helped launch Centocor’s Stelara, a psoriasis drug, in late 2009. In terms of account wins, Bill Young, EVP, chief administrative officer, said new wins in oncology and ...

Madison Avenue is known for its creative prowess and ability to whip up powerful, actionable ideas from little nuggets of data or insights. (Hence all time favorites like Apple’s “1984″ Macintosh ...

DraftFCB Worldwide has acquired London ad agency, Inferno, in a bid to boost its presence in the U.K. market. The new agency will be called Inferno DraftFCB, and will be led by Frazer Gibney, founding ...

DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding. The combined agency adds three layers of management: operating ...

It's a propitious launch date: Jan. 1 is the kickoff for DraftFCB, the newly melded marketing-communications agency created from the combination of IPG sister companies: direct-marketer Draft and ...

DraftFCB has taken out the coveted Fairfax AdMedia Agency of the Year award in a unanimous decision by the judges who said the advertising agency's strong revenue growth and new business success won ...

Debra Coughlin is no stranger to building brands. Prior to joining Draftfcb as executive VP-global CMO in March, she was at Citigroup, as executive VP-CMO for CitiCards and previously as executive ...

From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of ...

Irvine’s DraftFCB has started work on the recently consolidated account for San Francisco-based Del Monte Foods Co.’s pet food and pet treat brands. DraftFCB won the work after reaching out to William ...