The Prime driver ($850) features a Super-TIX Plus titanium cup face design, which due to the high strength-to-weight ratio of the material provides faster ball speeds from a significantly larger sweet ...

Most golf equipment companies develop clubs by asking elite golfers to test prototypes and provide feedback. Designers take what they learn from those sessions, combine it with computer simulations ...

Add Yahoo as a preferred source to see more of our stories on Google. The Players Championship delivered another thrilling finish on Sunday, as Cameron Young claimed a one shot win over Matt ...

Earlier this year at the Masters, Patrick Cantlay made a surprising switch into new Ping Blueprint S irons. Prior to the switch, Cantlay had been using his longtime set of Titleist 718 AP2 irons, ...

The Callaway Great Big Bertha Epic Star woods and irons make up a new collection built on the popular Epic name but aimed at a niche market looking for the kind of lighter specifications seen in ...

A new year is here, and Callaway is among the first companies out with new wares for golfers craving the latest advancements. The phrase "paradigm shift" means a change in approach or assumptions, so ...

Summer may be waning, but some of golf’s best gear deals are still hot, and this Ping sale from Fairway Jockey is a perfect example. For a limited time, you can enjoy a huge discount on Ping’s G430 ...

WHAT YOU NEED TO KNOW: Honma, the legendary Japanese high-luxe golf brand, introduced its latest two premium lines under the Beres name, both with the same internal technologies but completely ...

A Project X HZRDUS RDX Black 80 shaft is present, with the color once again involving pink. Set at 15°, it's the only fairway ...