In its first Super Bowl campaign, Duracell relies on beefcake to push its "Built Different" campaign. “Duracell is using the Big Game to introduce their new spokesperson, the Duracell Scientist, to ...

Duracell’s annual holiday ad campaign, debuting today under the tagline “Built Different,” is the first to focus on “Power Boost,” the battery brand’s three-year-old ingredient formula containing a ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Tom Brady built his reputation through the Super Bowl. He won more of them than anybody else. Ten times he made it to the NFL's big game, winning a record seven times, and he was almost always the ...

Duracell has filed a lawsuit against Energizer. The battery companies are battling over Energizer’s claims that its Max batteries last 10% longer than Duracell. Duracell, which is owned by Berkshire ...