Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

Here’s a full-size clay model of the Tata Sierra. Tata Motors says it takes around six months to make one using industrial clay. The clay is heated to about 60–70°C so it becomes soft and easy to ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...