While a substantial body of research shows that emotionally charged advertising enhances brand recall, the neuromarketing literature still lacks a clear ...

The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running for best commercial. Lay’s, the iconic brand known for its tasty potato ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into unforgettable moments on and off screen.

Emotional advertising is certainly nothing new in Asia—think primetime soap opera-like Thai advertisements and the variety of slapstick comedy ads across the region. This is even less of a new thing ...