M+C Saatchi North America has named Jen Bacchus to lead its newly launched Entertainment Marketing practice, TheWrap can ...

On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

Knowles, the visionary businesswoman, fashion designer, art collector, philanthropist and activist, will delve into her best-selling memoir "Matriarch" and discuss her influential work with Parkwood ...

Variety's Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together the most influential marketers, creatives and brand leaders who are shaping the future of entertainment ...

Global entertainment and media advertising revenues surpassed US$1 trillion in 2025 and is projected to hit $1.4 trillion in 2030 Global box office projected to continue recovery and edge near ...

With over 25 years of unmatched experience in entertainment marketing, Entertainment Marketing Group (EMG) has established itself as an industry leader known for its creative and comprehensive ...

Presented by Nexxen, the four hour brunch program featured a series of discussions designed to detail the complexities, challenges and victories of mounting marketing campaigns from idea to execution.

TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions. TikTok is giving entertainment marketers in Europe new tools to reach ...

The company worked on campaign for 'Sinners,' 'Tron: Ares,' 'Only Murders in the Building,' and 'Lilo & Stitch,' among others, and has 16 nominations going into Thursday's Golden Trailer Awards. By ...

With the LA28 Summer Olympics and Paralympic Games two years away, technology is shaping the way LA28 will be delivered to fans across the globe. Alex Merchan, Chief Marketing Officer at LA28, spoke ...

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers ...

EXCLUSIVE: Longtime independent public relations professional Hilda Somarriba has joined 42West as VP in the company’s Los Angeles Entertainment Marketing division. Somarriba joins existing VP Diana ...