Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this: Corporate marketing programs.

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

A strategic approach to marketing, including a strong message and correct target audeience, is vital for franchisees. Factors in creating a successful franchise marketing plan include budget, growth ...

The three-day event in Nashville featured plenty of strategies, advice and warnings for emerging restaurant chains. Younger ...

In today’s increasingly noisy business landscape, franchise brands are on a constant search for cost-effective ways to reach customers and stand out from the competition. As more and more ...

Marketing is one of the lowest-hanging fruits for the new breed of creative artificial intelligence tools, but the sector is also showing the limits of the technology in hilarious and embarrassing ...

Happy Joe’s Pizza and Ice Cream has partnered with Integrated Digital Strategies as it expands its footprint, including the launching of a new franchising only website to continue expanding the growth ...

Colorado Springs, CO / / October 16, 2025 / Franchise Now Franchise Now today announces the official launch of its groundbreaking Franchise Growth Engine, an AI-powered outreach platform designed to ...

When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for ...

Cruise Planners, the nation's largest home-based travel advisor franchise network, unveiled several new franchise marketing ...