Melania Trump's film, released globally in theaters on Jan. 30, earned $7.04 million at the box office during its opening weekend First lady Melania Trump's self-titled documentary got 8% from critics ...

For someone who has built my entire career out of Audience-focused work in great newsrooms, it’s painful to bury my own. But here we are: The standalone Audience team/department/function, as we know ...

Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the ...

At this point, most concerts you attend will feature an expected encore. The artist will wave goodbye, and the stage will turn black, only to cut back a few moments later with the artist back for more ...

A Sydney university student replaced a sick musician on stage during the opening night of La La Land in Concert in Sydney on Saturday night. During the interval, Oscar-winning composer and conductor ...

As a business leader, gaining the trust of your audience is one thing, but keeping it? That's an entirely different kind of beast. Trust is on the decline. In the age of fake news, deepfakes, and ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...