UConn’s Azzi Fudd joins Jordan Brand, Geico with landmark NIL deals

UConn star Azzi Fudd announced her Jordan Brand NIL deal after unveiling Geico, Planet Fitness, and Cover Girl deals earlier ...
Sports Business Journal

Geico signs first female athlete sponsorship deal with UConn’s Azzi Fudd

Geico has signed UConn G Azzi Fudd as its first female athlete endorser, unveiling the deal with virtual billboards around Madison Square Garden before UConn’s game against St. John’s on Sunday.

UConn's Azzi Fudd partners with GEICO for March Madness, docuseries

On Monday, GEICO announced a partnership with Fudd to support her journey in the upcoming NCAA Tournament and her ascension into professional basketball at the 2026 WNBA Draft and beyond.
Trumbull Times

UConn women's basketball star Azzi Fudd partners with Geico, stars in new docuseries

Geico celebrated its new partnership with Fudd on Sunday with digital billboards around Madison Square Garden.
Milford Mirror

UConn women's basketball star Azzi Fudd has endorsement deal with Geico

Fudd is expected to be among the top selections in April's WNBA Draft. The endorsement deal with Geico is expected to continue beyond her collegiate career. Fudd has previously had NIL deals with such ...