Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Indian automakers must pivot from products to solutions, embracing Gen Alpha's sustainability, personalization, and noise-free mobility demands by 2030.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.