GJC predicts ₹1.35 lakh crore in gold and silver sales during Dhanteras and Diwali, driven by FOMO and price drops.

Dhanteras 2025 sees soaring jewellery sales across India, with consumers flocking to stores despite record gold prices. Retailers report strong demand

The World Gold Council’s India chief Sachin Jain said gold retained its cultural pull, but acknowledged silver’s growing strength. CAIT pegged total gold and silver sales at ₹60,000 crore — a 25% jump from last year.

The precious metal attracts investors in times of uncertainty, whether they’re buying it on Wall Street or at Costco.

Chinese consumers have long been lovers of gold, but record high prices are having an impact on buyers' purchasing power when it comes to shopping for jewelry or for buying for investment purposes.