Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

New strategic integration brings advertising and digital experiences into one connected system, giving marketers faster insights and more control.

Fort Worth agency combines SEO expertise with paid search campaigns and custom landing pages to deliver faster results ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Google rolled out a “Conversions with cart data diagnostics” tool to help advertisers spot and fix issues in their cart data setup. This is an enhanced form of conversion tracking that logs item-level ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...