Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact ...

Here we provide a series of articles that dive into each one of the new GA components in more detail. As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm ...

A conversion funnel is the “graphical report representing a series of pages or steps that a user visits before converting.” Setting one up in Google Analytics just requires a minute of your time.