Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

LONDON (AP) — Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its ...

Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes ...