Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...
Haleon, the two-year-old CPG spinoff from GSK, is not only leading in marketing inclusion efforts, but aiming to meet even higher standards. The company accounts for three of the first 10 “Certified ...
Sensodyne Repair & Protect targets exposed dentine with NovaMin technology and is sold as a daily-use toothpaste for people with sensitive teeth. This bestseller stays in focus for holders of Haleon ...
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