A bowl of saimin made with broth, noodles, fish cakes, meat, and scallions - Jason Blume/Shutterstock In the same way McDonald's used localization to become the most popular fast food chain in Japan, ...

A person holds a spam musubi between their fingers - Brandon Rosenblum/Getty Images It's a wartime leftover, a palatable protein in shelf-stable loaf form, it's soft, it's pink, it's equal parts retro ...

Combined with rice and wrapped in nori seaweed. Served with eggs or topped with pineapple. Tossed in macaroni and cheese, stir-fry or salad. Is there no limit to the dishes Hawaiians will dream up ...

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...