Sanrio is releasing 12 brand new characters and they are going to be good enough to end Kuromi and Hello Kitty's favorite character reigns.

For decades, Hello Kitty stood unchallenged as the global face of Sanrio, a symbol so deeply ingrained in pop culture that even those unfamiliar with kawaii culture knew her red bow. Yet in 2025, a ...

The company that created Hello Kitty unveiled a revelation during the iconic character's 50th anniversary, subsequently leaving some fans confused and in denial. Hello Kitty was created in 1974 by ...

Sanrio has announced plans to introduce 12 of Hello Kitty’s friends to the US market in 2026, offering fans their first ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

LOS ANGELES--(BUSINESS WIRE)--Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The “My Hello ...

LOS ANGELES--(BUSINESS WIRE)--Hello Kitty, the beloved pop culture icon who inspires happiness around the world, is kicking off a year of festivities in honor of her 50th anniversary. Since her debut ...

Hello Kitty, the beloved cartoon character that’s brought smiles to kids and adults around the world for generations, is celebrating her 50th anniversary this year. The Japanese company Sanrio first ...

In his new role as CEO, Takiguchi will guide Sanrio in advancing its strategic vision, strengthening the brand's cultural relevance, engaging new generations of fans, and driving innovation across ...