Mattel has been in desperate need of a hit toy. After reporting that Barbie sales had plunged, again, in the final quarter of last year, the El Segundo toymaker’s interim Chief Executive Christopher ...
Mattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’
The summer’s Barbiemania is still yet to die down, with Halloween looking likely to be a thoroughly pink affair. In an interview with CNBC on Wednesday—after the company published a quarterly earnings ...
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Toy Tariffs Hit Hard: Mattel and Others Raise Prices, Leaving Barbie and He-Man Fans Pinched
Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...
In September 2018, newly installed Mattel CEO Ynon Kreiz revamped the toy company’s Hollywood aspirations and launched a films division with plans to bring its toy franchises to the big screen in ...
An elaborate hoax featuring actress Daryl Hannah hit Mattel on Tuesday, perpetrated by climate change activists using buzz about the Barbie movie to mock the toy company’s use of plastic. The ...
For many, it’s impossible to think about Barbie — or the upcoming Barbie movie — without also thinking about the hit song “Barbie Girl.” The single, released by Danish-Norwegian band Aqua in 1997, ...
Includes #1 Licensed Preschool Property in the World: Thomas & Friends® EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ:MAT) announced today that it has entered into an agreement to acquire ...
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