In the age of having a personal brand, YouTubers have partially led the way. A variety of influencers have branched off into starting their own businesses. Cristine Rotenberg, otherwise known as ...

In the age of having a personal brand, YouTubers have partially led the way. Cristine Rotenberg, otherwise known as Simplynailogical on YouTube, surrounds her business around nail polish that you’ll ...

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There are so many dazzling options among the best holographic nail polishes, so it’s really about focusing on what type of manicure you want. Something that shifts shades from black to red depending ...

Shimmery nails will never go out of style—they just keep getting better. Simple glitter nails gave way to glimmering lacquers ...

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It withstood a wear time of 20 days. Tamim is a senior beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music. She specializes in gift guides, ...

Don't you love discovering non-domestic beauty brands? I sure do. Viral UK nail brand Wikkid Polish is finally coming to the U.S. The brand specializes in glittery, holographic, and multi-chrome nail ...