Find out if your campaigns are actually profitable with this digital marketing ROI Calculator. [Jump to the calculator] Proving that a marketing campaign was worthwhile can be difficult for many ...

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you ...

In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture of how much they’ve spent on ...

(C) The response rate from the newsletters (what percent of the people who got your direct mail, for example, clicked through to your site?). (D) The conversion rate (what percent of those who clicked ...

Traditionally, marketers calculate the ROI of a marketing investment by measuring how much sales increased in its aftermath. This is a blunt metric: maybe the consumer had a different interaction with ...

See also: How not to use Twitter / How not to use LinkedIn / How not to do content marketing / How not to use Facebook / How not to use Google+/ How not to blog Everyone knows the importance of social ...