Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Cold calling doesn’t have to be scary. In this week’s column, Loyd Ford reveals how activity, not fear, fuels growth and ...

Schools and companies are teaching Gen Z how to talk on the phone because young people lack the confidence to make professional calls. "Telephobia", or an anxiety around making and receiving phone ...