A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

Roblox Corporation collaborated with the film-maker to create an in-game parallel to the central plot of the movie: Players in “Roblox” were asked to find three hidden keys across different ...