Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

(Crain’s) — MillerCoors LLC is rolling out humorous advertisements and a new bottle design in its push to revive struggling sales of Miller Lite. A bottle designed with what the beverage maker calls a ...

Whether driven by instincts, ideas, or anything else, there comes a time in most people’s lives when they want to find their perfect match. That special someone who they can spend the rest of their ...

Ah, America. It might well bill itself as the Land of the Brave, but in terms of funny advertising, according to one influential voice, right now it’s the Land of the Cowardly. Last week Peter Daboll, ...