Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...
The global IVT rates were 21% for web traffic, 33% for mobile app traffic, and 19% for CTV traffic. To compile this research, Pixalate's data science team analyzed over 106 billion global programmatic ...
The latest analysis of the effects of invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.
London, Sept. 04, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q2 2024 Global Mobile App Invalid ...
The rapid growth in IVT injections has resulted from the introduction of novel drug therapies. In 2004, only 2 agents were specifically approved by the United States Food and Drug Administration for ...
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