Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...

Mister Softee played hardball against a competitor, and it could lead to a deal sweeter than a vanilla swirl. But not for the other ice cream man. Last summer, the companies that own Mister Softee and ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New York ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. EAST ISLIP, N.Y. (PIX11) – If you heard the ...

Ice cream lovers have spoken in South Jersey, and two shops ran away from the pack. Mister Softee, located in Pennsauken along Haddonfield Road, has finished atop the 2025 Courier-Post ice cream poll.