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Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the "very mindful" craze. The word of the year is "demure," which has been around ...

Jools Lebron, who skyrocketed to fame for coining 'very demure' on TikTok, is involved in some legal drama involving the trademark of the phrase Jools Lebron ...

The word demure, meaning shy, reserved, or modest, skyrocketed in popularity after lifestyle and beauty influencer, Jools Lebron, 31, used it in a viral video shared on Aug. 5. According to Dictionary ...

Content creator @joolieannie, who goes by the name Jools Lebron, unwittingly gave birth to the micro-trend of the moment when she posted a video on TikTok this month reclaiming the virtues of being ...