Kotex is keeping it real. The feminine hygiene product brand has debuted a new ad using a realistic-looking red liquid to represent period blood, instead of the blue-colored liquid that has been used ...

Surprise — periods are not blue. In a new ad campaign making its rounds on social media, U.S.-based U by Kotex posted a new advertising campaign for pads featuring red liquid instead of the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For the last several years, brands have worked to normalize ...

U by Kotex just debuted the daring denim, which is currently available for free for a limited time with additional drops pending Who says you can't end period stigma in style? In a bound-to-go-viral ...

Talk about a hard sell. The marketing of what are delicately known as women’s sanitary products has long posed a problem for manufacturers. How do you sell what you can’t talk about? The first ...