Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

It transformed my dull, frizzy strands. This smoothing mask from L’Oréal, a brand Amal Clooney uses, delivers results on par with professional hair gloss treatments. Shoppers report light-reflecting ...

L’Oréal Professionnel set a World Record with Hair Colour Coders 2025, spotlighting Iconic Browns and India’s vibrant ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Few things are better than walking out of the salon with shiny, fresh new hair. But as anyone who’s gotten highlights or color before can attest, the results inevitably fade away over time. In an ...

One shopper raved that it “revived” their hair. Recently, celebrity fashion and beauty trends have given me sensory overload. As a beauty editor, all of it has started blending together; I can’t ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

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Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

Want to give your color a boost without spending hours in the chair? Read this before your next date with your colorist The holidays are, well, here. You're likely trying to book a last-minute hair ...

As painful as it is to say, I'm no stranger to bleaching my hair – post-breakup transformations never did me any good – and as a result, I've been left with some scraggly strands that are duller than ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...