There are drugstore lipsticks that rotate in and out of your makeup bag — you know, the wild colors you bought for Halloween and haven’t opened since — and then there are the ones that are staples.

At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

As many MAC fans know, the original Honeylove lipstick has been discontinued. Despite being a fan favorite, the original formula isn’t available, so shoppers are on the hunt for a new lipstick to ...

One of L’Oréal’s latest innovations is paving the way for inclusivity in the beauty space for those with disabilities and limited mobility. HAPTA is a handheld, computerized makeup applicator that ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While Dame Helen Mirren’s seal of approval is more than enough ...

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld computerized ...

Olivier Rousteing and L’Oréal Paris have teamed up on a capsule collection of lipstick, which marks the first foray into beauty for Balmain’s creative director. The lipstick line is to be unveiled ...

Gemma Chan shared the $10 moisturizing lipstick that she loves using to get soft, smooth lips and rich color. It’s the L’Oréal Paris Colour Riche Reds of Worth Satin Lipstick in the shade Successful ...

Lip luxury is happening. Balmain Creative Director Olivier Rousteing is doing a line of 12 lipsticks with L'Oreal. If you are like the Kardashians and Jenners —not in the fact that you have your ...

At L'Oreal, which makes lipstick at plants in Franklin and Piscataway, they think the Campaign for Safe Cosmetics is poisoning their business. The coalition got Johnson & Johnson to change the ...