L’Oreal, one of the largest cosmetics companies in the world, is now using new technology to change how consumers buy make-up and skincare products. “When you go to Walmart you’re not actually able to ...

If you love the 90s makeup, but not the medium-toned brown lipsticks, why not give yourself something else 90s-related? Frosty lipsticks were all the rage back then, ranging from ones that were sheer ...

There are drugstore lipsticks that rotate in and out of your makeup bag — you know, the wild colors you bought for Halloween and haven’t opened since — and then there are the ones that are staples.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While you have to choose from either a 90s brown or a 90s pink ...

French designer Isabel Marant is known for her much coveted bohemian dresses, but she's branching out into the world of makeup thanks to her latest collaboration with L'Oréal Paris. Isabel and L'Oréal ...

Back in May, a massive announcement was made: a fashion icon would be collaborating with a beauty giant to make one super collaboration that would rock the makeup world. Everyone is waiting patiently, ...

Lip luxury is happening. Balmain Creative Director Olivier Rousteing is doing a line of 12 lipsticks with L'Oreal. If you are like the Kardashians and Jenners —not in the fact that you have your ...

From creamy matte to all-day wear, these lipsticks are a total game-changer. Watch me try the shades! #LorealMakeup ...

L’Oreal debuted a gadget at CES last year that promised to make lipstick shades in whatever color wearers wanted. This year, we’re learning what that device requires to work at home: lipstick pods.