The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO SMART Play, unveiled in a keynote presentation at the annual consumer electronics show, is described as one of the most ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

The proposed Lego iMac G3 set, a tribute to Apple's iconic design, gained sufficient public support to be considered for ...

When a small square “Smart Brick” is attached to LEGO blocks assembled in the shape of a car, the engine starts with a “vroom ...

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The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...