The Lego Group recently reported stellar sales numbers for 2012 after the toy company released a line of products tailored especially for girls. While the Denmark-based company owes 90 percent of its ...

Politics and protest have come to Legoland, where a new toy line called Lego Friends has been making enemies. Lego Friends features five female play figures that are a departure from the chunky, ...

10 years on, the Lego Friends toy line has had a relaunch and Metro spoke to the lead designer about how to make toys more inclusive for kids. When the Lego Friends line began, in 2012, it was ...

Retailers will soon start selling Lego Friends, the Danish toymaker's latest effort to boost sales to girls. But is Lego encouraging girls to... With New Toys, Lego Hopes To Build Girls Market Lego ...

Lego's CEO Joegen Vig Knudstorp: "Many girls played with Lego even before we had Lego Friends" Lego's profits have jumped in the first half of the year helped by strong sales of its Lego Friends sets, ...

How good of a run has Lego been on in recent years? Consider the following: It’s the subject of the country’s top movie. The Lego Movie has gotten great reviews and is easily the biggest box office ...

Let the Lego wars begin. You wouldn’t think a collection of brightly coloured plastic building blocks could spark a fight over gender identity, sexism and commercialism vs. social values, but of ...

This holiday season, each American shopper will spend an average of $594.80 on gifts for family and friends, according to the National Retail Federation. Many will spend the bulk of that budget during ...

Lego doesn't call itself a toy company for boys. But look at the company's website, and its products are clearly geared towards boys' love of combat and action. There's Lego Star Wars, Lego Indiana ...