SEOUL, South Korea, Sept. 26, 2023 /PRNewswire/ -- LG Electronics (LG) today highlighted its Life's Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film ...

In a bid to continuously innovate and maintain its market leadership in an ever-evolving industry, leading consumer electronics and home appliance brand, LG has unveiled its new brand identity built ...

Life’s Good. While it might seem coincidental that this short and sweet phrase shares the same initials with LG Electronics, it vividly expresses the optimistic spirit of the LG brand. The phrase, ...

Company 'Takes Over' Famous Landmarks to Kick off Its Life's Good Campaign With More Dynamic and Youthful Visual Identity SEOUL, South Korea, Aug. 23, 2023 /PRNewswire/ -- LG Electronics (LG) has ...

LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This ...

In a time of worldwide challenges, a global innovator on a mission of empowerment is putting its faith in a message of optimism to uplift lives and change the world for the better. As it’s recovered ...

LG Electronics has reinvented its brand identity, starting with its "Life’s Good" global campaign, featuring digital out-of-home ads at key sites worldwide. Wolff Olins is responsible for LG's new ...

Coaches who embody LG's "Life's Good" philosophy by prioritizing the holistic development of their student-athletes, both on and off the field, are celebrated through the program. Two deserving NCAA ...

LG's New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life's Good Promise in Digital Spaces SEOUL, South Korea, June 24, 2025 /PRNewswire/ -- LG ...