They're hanging from every bag and have become a fashion phenomenon in their own right. However, behind their apparent cuteness, Labubu plush toys hide a completely different side. This surprising ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

People across Asia flocked to shopping malls and online stores Friday as they scrambled to get their hands on the latest edition of Labubu, a collectible toy that has sparked buying frenzies the world ...

Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business. This week, Labubu maker Pop Mart released its financial results for the first half of 2025, giving the public ...

The hottest toy of 2025 isn’t just for kids. Labubus, the quirky monster plush dolls made by Pop Mart, have exploded into a global phenomenon, doubling as collectibles and fashion accessories for ...

A global frenzy has erupted for Labubu, a furry elf character made by Chinese toy company Pop Mart. Since April, every new release and restock of plush Labubu dolls has sold out, usually within ...

Pop Mart's Labubu Halloween plush toy is a trending collectible, particularly the Sitting Pumpkin Vinyl Plush Pendant. The plush's popularity is driven by celebrity endorsements, including Blackpink's ...

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. From Birkin-toting adults to toy-collecting children, a certain ...

Labubu World Cup 2026 collectibles are going viral—find out where to buy the trending figures before they sell out.

Pop Mart celebrates Labubu’s 10th anniversary with MEGA editions, Macaron plush pendants, and Checkmate figures reshaping blind box resale dynamics. Pop Mart marks the Labubu 10th anniversary ...