Discover the essential automation testing tools marketing teams should include in their tech stack to improve user experience, reduce campaign risks, and increase conversions across devices and ...

The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

You know the feeling. You have an idea that feels obvious to you. Friends say it sounds cool. A few people even say they would use it. But every time you think about building the product, a knot forms ...

Moderator for this session is Allan Dick. There are three speakers, Tim Ash, James Roche and Scott Miller. There is new technology being used in this session by Offermatica where the presenter asks ...

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ...

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session ...