LeBron is on the clock. The NBA tips off on Oct. 21, and the Lakers would very much like a “decision” before the end of the ...

LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively ...

NBA fans thought that LeBron James was hinting at retirement when he released a video teasing a "second decision" post on Oct. 6 that implied he would be deciding something on Oct. 7 at 9 a.m. MST.

LeBron James was able to pull a fast one on everybody who thought his second decision tease was going to be a retirement ...

How FanDuel Network's Lou Williams ripped Lakers All-Star LeBron James for 'Decision 2.0' retirement fakeout ad.

Turns out, Tuesday's announcement had nothing to do with basketball. Instead, James parodied "The Decision" in a new ad for Hennessy. James acknowledged he trolled people with Monday's post, sending ...

A fan is suing LeBron James, claiming he bought Los Angeles Lakers tickets thinking the Hennessy ad teaser was leading up to a retirement announcement.

LeBron James’ “The Second Decision” post almost gave his fans a heart-pounding experience. The Lakers player shared a cryptic video on Instagram with the caption, “The decision of all decisions.

When LeBron James dropped a video on Monday hinting at a "second decision" -- a clear callback to his famous announcement to join the Miami Heat earlier in his career -- speculation immediately ...

LeBron James teased a second "decision," which turned out to be an ad for Hennessy, the cognac brand with which James has been a longtime partner. The announcement prompted a boost in ticket prices ...

A recent development suggests that Lakers superfan Andrew Garcia has now dropped his infamous lawsuit against LeBron James.