Levi's had a witty response to Beyoncé's nod to the denim brand on her new album, "Cowboy Carter." Shortly after Queen Bey released "Levii's Jeans," one of the 27 tracks on her eighth studio album, on ...

Beyoncé went from singing about her “LEVII’S JEANS” on COWBOY CARTER to a full-fledged REIIMAGINE campaign with the classic denim brand. Through the lens of Melina Matsoukas, the campaign reinterprets ...

The commercial featured Beyoncé in a bedazzled denim set as she played pool against actor Timothy Olymphant. Beyoncé is back in her Levi’s Jean for a new commercial with the American denim company. In ...

Levi's stock rose 20% Thursday, boosted by a new Beyoncé song called "Levii's Jeans." The track appears on the singer's new country album "Cowboy Carter," released last month. The duet, featuring Post ...

Beyoncé’s Cowboy Carter is the gift that keeps on giving. The project has set a new streaming record in country music and amplified the work of Black musicians in the genre (including Linda Martell, ...

Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more formal. Parkwood Entertainment, the superstar singer’s company, posted a video ...

Conservative pundit Megyn Kelly knocked singer-songwriter Beyoncé over a new ad campaign promoting Levi jeans. “This is the opposite of the Sydney Sweeney ad. Quite clearly there is nothing natural ...

With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from ...

Levi Strauss stock soared as much as 20% on Thursday after the company reported strong 1st quarter earnings. "Denim is having a moment," Levi Strauss CEO Michelle Gass said on the company's earnings ...

A band of concerned moms has rallied against the “inappropriate” Levi Jeans ad campaign that features Beyoncé. I’m sure you’ve seen ads of the iconic denim company starring Beyoncé, who recently ...

Queen Bey herself was reportedly in New Jersey recently, and it wasn't for a sold out concert. Instead, she was spotted in Nutley filming an alleged commercial for Levi's Jeans. Here is everything we ...