A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, chairman and CEO of the Indians.

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

Danone, the French food giant, and Itau Unibanco, one of South America's leading financial institutions, have joined ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

The Kirkland Signature brand is a major draw to most Costco shoppers, but why do some offerings also include the logos of name-brand items?

On Wednesday, Jan. 29 in the Dyson Center, Marist University celebrated their designation change. Marist University revealed a new commercial for the school, and a new logo, a change which had been in ...

The brand has created its own logo font, entitled Domino's Sans, which is "thicker and doughier," with perfect circles, in a ...