A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, chairman and CEO of the Indians.

PepsiCo removes artificial flavors and colors while updating packaging with new sun logo and ingredient-focused visuals.

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

The University of Rochester unveiled a streamlined, modernized logo this month as part of its brand refresh, but some online ...

Al-Modawat Specialized Medical Co.’s board of directors, in its meeting held on Oct. 11, approved changing the company’s ...