Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Find out the four types of social media influencer and which type is best for your organization's digital marketing efforts. The global social media influencers market has more than tripled since 2019 ...

Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Social work is a wide-reaching field that provides an array of services to diverse populations. The field divides its spectrum of practice into three widely recognized, interrelated levels: micro, ...