You want people to trust that the information in your magazine is reliable and objective. You don't want them to think that advertisers are influencing the editorial content of your publication. To ...

Magazine advertising can be an effective part of your promotion mix, which is a combination of advertising, promotions and publicity. To build customer awareness of your brand, product or service, ...

John Hall interviewed for a sales position at D Magazine in the summer of 1975. After his meeting, sales manager Bernie Kraft and publisher Wick Allison shook the young man’s hand, gave him the job, ...

Advertising Age today has a story on Merrill Lynch's report that online ad revenue now exceeds that of magazines. Needless to say, the magazine publishers insist it is no big deal: Assuming the ...

While THE WEEK’s Chief Associate Editor & Director Riyad Mathew was named treasurer, Manoj Sharma, CEO (Publishing & ...

Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest ...

Well, that's one way to get attention! Toyota's 2018 Camry ad in this month's InStyle magazine let's you grab the car's "door handles" and see your heart race, literally. Putting your thumbs on the ...