Value is one of the main battlegrounds for QSR brands. A good deal can tempt a competitor’s customer to switch for a night.

While THE WEEK’s Chief Associate Editor & Director Riyad Mathew was named treasurer, Manoj Sharma, CEO (Publishing & ...

In October, the Magazine Publishers Association (MPA) launched a new media currency to improve the image of the medium in the country. Adspend in magazines fell by 12 per cent in September. Through ...

The University’s marketing efforts certainly aren’t going unnoticed, recently earning nine awards in the annual Collegiate Advertising Awards (in the schools with 5,001 to 10,000 students) as well as ...