Pop quiz: Cereal is A) a delicious bowl of nostalgia, B) an acceptable lazy dinner, C) probably not the best choice, nutritionally speaking or D) all of the above. Yep, the answer is D. But apparently ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

Odds are you’ve seen Magic Spoon on your Instagram feed. But if you haven’t actually tried the low-carb, keto cereal that keeps selling out, now’s the time. Two new summer flavors just hit their ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience. Other backers ...

Cereal, like pizza, is usually one of those foods you tend to leave behind after college — when you ate it for, potentially, every meal of the day and it was, objectively, not that healthy. However, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Magic Spoon is keto-friendly, gluten-free, and naturally ...

If you’re over the age of… I don’t know, 10? You probably have a complicated relationship with cereal. On the one hand, there are few things easier and more convenient to prepare than a nice bowl of ...

Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive ...

Gabi Lewis and Greg Sewitz grew up scarfing down bowls of sugary cereal watching Saturday morning cartoons (Recess and Rugrats, respectively). In an effort to capture that nostalgia, minus the risks ...