Wiland(TM) Launches MarketSignals(TM) Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
Houston Chronicle

How Is Market Segmentation Used in Target Marketing?

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...
Houston Chronicle

Attitude Factor in Market Segmentation

Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...
Business Wire

Why market segmentation is a ‘must-have’ for your business | Experts at Infiniti explain the key benefits to consider

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...
Business Wire

Market Segmentation Analysis Helps a CPG Supplier Reduce Customer Attrition and Achieve Significant Sales Growth | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Changing social, political, and economic scenarios have propelled a variety of challenges for companies in the CPG industry. Constantly changing preferences, widely ranging ...
Destination CRM

Segmentation Enters the Sales Playbook

Everyone knows about segmentation as a marketing tool, but now, it seems, it is being applied increasingly in the sales realm as well. For both marketers and sales reps alike, segmentation helps ...
Black Enterprise

Here’s How To Define Your Target Market

The target market segmentation of your business is a crucial component to define within a business plan. Here's a few tips on defining your market. The target market segmentation of your business is a ...
Forbes

When Small Is Big Enough: Success Strategies In Niche Segmentation And Customer-Centricity

Forbes contributors publish independent expert analyses and insights. I write on aligning sales and marketing for fun and profit. Whidbey Telecom is a 110-year old independent telecommunications ...
JD Supra

How to Market a Law Firm With Market Segmentation

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...
Forbes

Value-Based Segmentation Vs. Balanced Portfolio Strategy: What Should CMOs Focus On?

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...
ssir.org

Time to Scale Psycho-Behavioral Segmentation in Global Development

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...