Identifying quantifiable elements to evaluate, monitor and control your marketing plan begins with establishing goals. Establishing quantifiable goals that must be met within a certain time frame ...

Controls are the specialized systems that you implement in your company that make sure that your team is doing the right things, at the right time, to produce the desired results. Here are 8 proven ...

Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology.

To ensure that systems are in place, first you should ensure that your business is properly controlled. Sales and marketing control techniques are used in companies to evaluate their strategies and ...

Ground Control Data, a trans-Tasman provider of data-driven marketing solutions, and Marketing Evolution, a New York-based pioneer in generative marketing attribution, have announced a strategic ...

The growth of digital has meant there is a closer connection between marketing and sales. Brands can now embed a call to action in almost any piece of digital marketing – think Google or Twitter’s ...

The Norwegian Marketing Control Act offers additional protection to an IP owner, based on the legal ground that a trade mark or product imitation may constitute an infringement of commercial rights.